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Twitter has developed a gender targeting
Twitter specialists developed “90 % accurate” gender targeting. It is not necessary for users to publish their gender, when they create accounts in twitter. But twitter developers found many signals to identify it. Of course, gender targeting is not exact. As developers say, it is 90% correct.
Specialists of marketing and advertising had a wish to have such targeting for a long time. They think, that it will make the efficiency of advertising companies higher.
Gender targeting is available for users since the 25th of October, 2012.
January 15, 2013
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