The Top 10 SEO Questions, Answered

Search engine optimization (SEO) can be a pretty confusing subject. With search engines like Google seemingly changing their mind about the criteria they use to rank websites on an almost daily basis it can be hard to know what you have to do to rank well within search results from one day to the next. In this article we are going to look at the top 10 SEO questions people have and attempt to answer them. In our experience these are the things that people want to know most about SEO.

1. How important is SEO?

Many people pay little or no attention to optimizing their website, however if you want to rank well in the search engines it is important to spend some time on SEO. A website that has been optimized is much more likely to rank well for the keywords that your target audience is searching for and therefore achieve much higher visibility.

2. What’s the best way to optimize my website?

There are many different SEO techniques and there isn’t really a ‘best way’ to optimize your website. A good SEO strategy will incorporate a number of different on-site and off-site SEO techniques over a period of time.

3. How long will it take for my website to get ranked in Google?

Third in our list of the top 10 SEO questions is also one of the most common, however once again the reality is that there isn’t really a good answer to it. How long your websites takes to get ranked in Google depends on a number of different factors such as the age of the website, the competiveness of the niche, and the SEO techniques that have been used. In addition, it is important to remember that getting listed in Google is one thing and achieving a first page listing for competitive keywords is quite another.

4. Should I continue with SEO once my website has achieved a good ranking?

SEO isn’t something that you can just do once and then forget about it. Search engines frequently change their search algorithms and thus it is necessary to continue with SEO on an on-going basis in order to maintain your rankings.

5. How often does Google do updates?

This is one of the most common top 10 SEO questions. Google updates its search algorithms around 500 times a year, so it is important to continue with SEO over the long term in order to maintain rankings.

6. Should I also use PPC (Pay Per Click) services like Google Adwords – or is better to just concentrate on organic search engine optimization?

Using a combination of organic SEO and PPC can be an effective strategy that helps you to achieve results faster. One is not a replacement for the other.

7. What about search engines other than Google?

Whilst Google accounts for around two thirds of total searches, you shouldn’t ignore search engines like Bing, Yahoo and Ask, which are still used by a significant number of people.

8. Is SEO expensive?

SEO doesn’t have to be expensive. When implemented correctly it should provide you with a good return on investment.

9. I’ve heard that backlinks are important. How many backlinks do I need?

As with any SEO technique there are many different factors which determine the number of backlinks that your website needs. Backlinks from authority sites have much more impact than links from lower quality sources.

10. Is there a way to guarantee a certain ranking?

Unfortunately there isn’t a way to guarantee a certain ranking, however a good SEO strategy will go a long way towards helping you to achieve a high ranking.

Now that you’ve looked at the top 10 SEO questions, why not have a look at our SEO services. We offer a number of packages that can help you to get the results you are looking for.

November 20, 2014