Six on page SEO techniques to help you rank better
Many people create websites without really giving much thought to search engine optimization, however by using some simple on page SEO techniques you can dramatically increase your chances of getting ranked highly in the search engines. In this article we are going to look at some simple things you can start doing today to optimize your site.
Always remember that your content is the most important thing
Before we delve any further it is important to emphasize the point that your content is the most important thing. Search engines love websites that contain relevant, high quality, regularly updated content, so it is absolutely imperative that your website delivers on these things. No amount of clever on page SEO techniques can make up for a website that contains low quality information, so make sure that your site contains a constant stream of quality content that is relevant to your target audience.
Specific on page SEO techniques:
1. Page titles
Each page on your website should have a unique title that describes what the page is about and includes keywords that people may be searching for. A good example would be ‘Four on page SEO techniques to help you rank better,’ while a bad example would be ‘Page 1.’
2. Page meta descriptions
Every page should have a unique meta description that reveals a little about what is contained within the content, as well as containing relevant keywords that people may be searching for. Remember that the meta description also appears within the search results, so a good description can really help to entice people to actually click onto your website from the search engine results.
3. Meta tags
Meta tags are keywords that can be assigned to each page of your website. For example, we might include the following meta tags for the page you are reading right now: on page seo, search engine optimization, google’ etc.
4. URL structure
The URL structure that your website uses is one of the most important on page SEO techniques. URLs should be short and use a consistent structure, with it generally being accepted that words should be separated by hyphens. A good example would be //seomall.net/services/seo-packages/on-page-seo/
5. Internal linking
Internal links to other pages on your website can help to increase the ranking of your website and means that search engine crawlers get to see more of the pages on your website. As an additional benefit, internal linking makes it easier for your visitors to find relevant content that may otherwise be hidden within your website.
6. Keyword density
Whilst it is very important that the content on your website contains relevant, targeted keywords within the text, it is also important that you don’t over do it. Including too many keywords can have a negative impact upon SEO, whilst also making your website difficult to read for human visitors. You should aim for a keyword density of around 2 to 5%, which if we take the 2% example means that there will be 2 key words in every 100 words of text.