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Page title SEO aspects to rank you higher in SERPs


Is Page Title SEO Still Important?

Yes! Page title SEO is still important in 2015. If anyone tells you otherwise, they don’t know what they’re talking about. While it’s certainly not the be all and end all when it comes to how your website ranks in the search engine, the title of your page plays a major role in how you rank and how you appear in the SERPs (Search Engine Result Pages). Below, we have some information on why we think this often forgotten aspect of SEO will be vital for years to come. By the time you’re done reading, you should have a very good idea of how to write headlines for all the pages on your website.

Benefits of Good Page Title SEO

First, let’s take a closer look at some of the actual benefits of caring about page title SEO for all the pages on your site.

Keywords – The major benefit of crafting a great headline is that you can ensure the keywords you’re targeting are in the title, which is weighted heavily by Google and other search engines.
Clicks – Even more important, which we’ll go into further below, a good headline is going to increase the number of clicks on your article or page. And this can have a positive effect on your overall ranking – not to mention social sharing that may happen.

Getting the Title Just Right

Here are some tips and things to think about when you’re crafting your next title.

Length of Page Title – Over the years, some SEO gurus have said to stick to a certain number of character for headlines. The problem with that is that Google uses a certain amount of pixels to display the headline. Some characters are wider than others. According to other advice and studies, headlines of six to eight words (around 60 characters) are usually the best.
Headline Displayed – These days, Google shows a headline on the SERP they think is most appropriate according to the actual search that was typed in. They’re trying to predict the intents of web surfers for a better user experience. What this means is that what you designate as the page title in HTML may not be what they use in the SERPs. This is another reason subheadings on a page are important.

Best Title for Your Page?

Obviously, you don’t want to spam your headline with keywords. These days, it’s more important that the headline makes sense, conveys information (possibly in a witty way) and gets people to click on it to read the rest of the story. You can bet those clicks are tracked by Google and other search engines. When your page attracts visitors, they see it as a good sign of a high quality website – an authority site. This is really one of those cases where you’re going to want to call in an SEO professional for help with content marketing in 2015 and beyond.

March 3, 2015